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Why am I scared to name a price for my work?

In short

Fear of naming a price is mostly about self-worth and the phrase “asking for money is improper”, not about arithmetic. It helps to separate the price from yourself as a person: a price describes the work and the result, not your value. Count what you give the client and rehearse one short phrase out loud.

Aizhan Li
Aizhan LiAuthor of the Ladder method
Updated

Where this fear comes from

Many of us were taught that a good girl is modest and does not ask for extra. In adult life it sounds like “it is awkward to talk about money” and “what if they refuse, then I am not worth it”.

There is another reason: a low price makes approval easier to get. But you pay for it with tiredness and resentment.

How to name a price calmly

What to do about guilt

Guilt at the word “price” is normal. It is an old habit and it weakens with every number you name. Start with a small order and raise the price step by step.

If the fear is strong, comes with panic or gets in the way of work, see a specialist in person. It is not weakness.

Where the Ladder fits in

On the Ladder, a goal such as “earn this much” stands at the top, and between you and it are obstacles: words and beliefs about money. The diagnostic shows which of them is most noticeable right now. It takes 10 minutes from your phone and is free.

Frequently asked questions

Why do I feel awkward taking money from friends and acquaintances?

Because friendship and work have got mixed up. State the terms in advance: what it costs, what is included and when payment is due. That is fairer for both of you.

How do I raise my price without losing clients?

Give notice in advance and raise it for new orders. Regular clients can keep the old price for a period you name.

What if I am not experienced yet?

The price depends on the result you give now, not on age or years of work. Start with an honest price for a specific result and review it as you grow.

See what is holding you back.

In 10 minutes, the Ladder shows past events, other people’s words and your fears on one map. You get your own map at the end.

Take the free diagnosticFree · no sign-up, no payment · 10 minutes · on your phone

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